What Went Wrong with Third Party Movement in 2012

This article is by Jacqueline Salit, the President of IndependentVoting.org. She is the author of Independents Rising: Outsider Movements, Third Parties and the Struggle for a Post-Partisan America, to be published by Palgrave/Macmillan in August.

Last month, Americans Elect, the group aiming to create an alternative nominating process for a centrist “unity” ticket in the 2012 presidential elections, announced it would not field a presidential candidate.

Founded by financier Peter Ackerman, Americans Elect had raised and spent $35 million in pursuit of 50 state ballot lines and a database of non-aligned delegates who would choose presidential and vice presidential nominees. But despite deep pockets, significant media exposure, and pollsters galore pointing to extreme dissatisfaction with politics-as-usual, Americans Elect fell flat.

What went wrong?

To find out, use the above link.









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