Nick Corasaniti, has this article on the Politics page of The New York Times.
Presidential candidate’s most devoted supporters could be forgiven for trying to tune out the torrent of campaign emails, Twitter messages, Facebook posts, Instagrams and Snapchats that steadily flood voters’ inboxes and social-media feeds in this digitized, pixelated, endlessly streaming election cycle.
But a text message is different.
A text message — despite its no-frills, retro essence — is something personal. Something invasive. Something almost guaranteed to be read.
This is not to say texting will replace email as the primary tool for reaching out to voters. For one thing, the inherent pushiness of a text message comes at a price: Sending 50,000 texts can cost $500. Charges for mass emails are a fraction of that.
And email still dominates in soliciting smaller donations, although that could change. Technology firms like Blue State Digital, on the left, and IMGE, on the right, are trying to perfect ways to allow voters to authorize donations by texting.
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NYC Wins When Everyone Can Vote! Michael H. Drucker
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