This post is from an article By Tanzina Vega on CNN Politics.
Forget Twitter, Snapchat or Periscope. For campaigns seeking to connect with voters and raise money heading into 2016, there's no better technology than old-fashioned email.
"Email is still very much king," said Henri Makembe, a partner at Beekeeper Group, a digital public relations company in Washington. "When I have your email, I can get your attention."
Despite all the new technology that has emerged since the last presidential election, email is still seen as one of the most effective fund-raising tools a campaign can employ.
Martha Patzer, former deputy email director of Obama for America, said the average donor for the Obama campaign gave money three times. Part of the reason, Patzer said, was the tone of the emails that were sent out.
CLICK HERE to read the article.
NYC Wins When Everyone Can Vote! Michael H. Drucker
No comments:
Post a Comment