Today, Starbucks unveiled a massive expansion to its program granting free college educations to part-time and full-time U.S. employees. Called the College Achievement Plan, the $200 million initiative allows employees who don’t have a degree to earn one through Arizona State University’s online coursework.
CEO Howard Schultz said he expects to see 25,000 employees earn their degrees, for many, they will be the first in their family to do so, through CAP in the next 10 years.
The new CAP is now available to all U.S. employees and the payments come faster. Like the earlier program, there’s no strings attached, someone could get their degree and quit Starbucks the next day.
As for forcing students to take all of their classes at ASU, Schultz says that’s all about quality control. “We interviewed Blue Chip universities before we selected ASU, all of whom wanted to do this partnership with Starbuck's,” he says. “And the difference between ASU and all these other schools is that the online education was not a bolt-on. This was a fully integrated comprehensive program. And there was no differentiation whatsoever between a in-class student and an online program.”
Howard is 9 years behind me, and lived in the Canarsie Bayview Houses in Brooklyn, NY, were I lived from 1957 till 1965. While living in Seattle from the summer of 1996 till the end of 1999, I meet Howard at business meetings. Since then, I have personally signed copies of his books.
NYC Wins When Everyone Can Vote! Michael H. Drucker
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