President Barack Obama tapped Jason Goldman, a Silicon Valley veteran, to become the White House's first-ever chief digital officer.
Goldman will expand the role of overseeing digital outreach by heading up and expanding the work at the Office of Digital Strategy.
The move reflects Obama's efforts to stay a central part of the nation's political conversation in his final two years even as public focus shifts to the 2016 presidential campaign.
Office of Digital Strategy
The White House Office of Digital Strategy employs new digital tools and capabilities to help both the President and the public realize the opportunity his second inaugural address called “the obligation to shape the debates of our time.” “We the People” petitions platform to White House social media presences on sites including Twitter and Facebook, the Office uses digital platforms to amplify the President’s message and engage with citizens around the country online. Interns in the Office of Digital Strategy generally focus on one the following areas:
- Content: Drafts and copy edits content for the White House blog and other online properties within a Drupal Content Management System (CMS).
- Engagement: Drafts material for the web and social media properties, produces analytic reports, helps setup and test outgoing emails.
- Video: Assists in the production and editing of White House video content, including feature videos and the weekly series “West Wing Week.”
- Development: Works with the design and development teams to update and create WhiteHouse.gov pages, create new tools, and produce analytic reports.
- Design: Assists in the creation of charts, social graphics, info graphics, illustrations, and WhiteHouse.gov pages.
NYC Wins When Everyone Can Vote! Michael H. Drucker
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