The Dawn of E-Politics

When the campaign to re-elect U.S. President Barack Obama got under way, campaign chairman David Axelrod was certain that social media would play a much bigger role in the 2012 election than it did in 2008. Axelrod didn’t know a lot about social media, but he recognized that near-ubiquitous access to Facebook, Twitter and smartphones were changing the way people became informed about events and issues.

What set the Obama campaign apart from that of Republican challenger Mitt Romney was a commitment to building social media applications that helped the campaign quickly target campaign messages to specific constituencies, but just as importantly helped staffers get out the vote on Election Day. Given the margin of victory for President Obama in many key battleground states, it is clear the campaign’s social media applications were a key component of that success.

So what do you do with this and the massive contact list after the election?



President Barack Obama's remaining campaign apparatus will relaunch Sunday as a tax-exempt group, Organizing For Action, to support his second term agenda.

The new organization will be separate from the Democratic National Committee.

Obama's 2012 campaign manager, Jim Messina, will be the national chair of the group.










NYC Wins When Everyone Can Vote!

Michael H. Drucker
Technorati Tag in Del.icio.us