The Fun Theory

This site is dedicated to the thought that something as simple as fun is the easiest way to change people’s behaviour for the better. Be it for yourself, for the environment, or for something entirely different, the only thing that matters is that it’s change for the better.

The Fun Theory award winner - The Speed Camera Lottery
Idea: Rewarding Speed Limit Signs - Submitted by Kevin Richardson (USA).

Can we get more people to obey the speed limit by making it fun to do? The idea here is capture on camera the people who keep to the speed limit. They would have their photos taken and registration numbers recorded and entered into a lottery. Winners would recieve cash prizes and be notified by post. Better still, the winnig pot would come from the people who were caught speeding.



Use the above link to read and view all the finalist.









NYC Wins When Everyone Can Vote!

Michael H. Drucker
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