Friday, April 18, 2014

Live Below The Line Campaign



Find out why over 25,000 people across the world have taken the challenge to eat and drink on $1.50 a day for 5 days, raising over $4.4 million for the world’s leading anti-poverty organizations.

Live Below the Line is an innovative awareness and fundraising campaign that's making a huge difference in the fight against extreme poverty.  Quite simply, we’re building a movement of passionate people willing and able to make a meaningful difference to those who need it most.

Live Below the Line is the week of April 28th – May 2nd, 2014.

Live Below the Line is challenging individuals and communities to eat and drink on just $1.50 per day for 5 days, to raise awareness of the lack of choice and opportunity faced by the 1.2 billion people currently living in extreme poverty.

Think about that figure - 1.2 BILLION - living every day in extreme poverty.

Participants choose to take the challenge and fund-raise for one of their charity partners whose work is vital to ending extreme poverty.

When we say ‘extreme’ poverty we mean the poorest people in the world.  The World Bank defines extreme poverty as living on less than $1.25 US dollars per day.

And right now, 1.2 billion people across the world live in extreme poverty. Live Below the Line believes that we have an obligation to reduce that number dramatically.

Live Below the Line is an initiative of the Global Poverty Project, a campaign and advocacy organization whose mission is to increase the number and effectiveness of people taking action against extreme poverty.

In 2009 Rich Fleming from the Global Poverty Project and Nick Allardice from the Oaktree Foundation in Australia, were living together in a share house.  Nick and Rich shared a common passion for alleviating poverty.  Many of their conversations highlighted how hard it was to truly understand the lack of freedom and choice that living in extreme poverty entails.

Together, Nick and Rich saw the opportunity to take this concept to thousands of citizens across the world to help them appreciate the reality of extreme poverty and, in doing so, raise critical money to continue the work needed to end extreme poverty.

Live Below the Line hopes to deepen understanding of the challenges faced by individuals living in extreme poverty, and to raise vital funds for crucial anti-poverty initiatives.

In 2014, Live Below the Line is running in the US, UK and Canada simultaneously in order to raise money for their partner organizations.

Across the world, thousands of people will join the movement to tackle extreme poverty.

CLICK HERE to find out more about the campaign and to join.











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